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Tag: Social Media

Facebook ratchets up privacy controls (again)

posted by Robert Basil on Aug.27, 2009, under Tech News

A recent simplification of Facebook’s user privacy controls wasn’t enough for some policymakers.

facebookOn Thursday, in conjunction with the Canadian Privacy Commissioner, Facebook announced a new set of modifications to its user privacy controls as well as its developer API, and the targets of these changes are the thousands of third-party applications built on Facebook’s developer platform. That means there may be major implications for developers–some of whom rely almost exclusively on Facebook activity as a revenue source.

The Canadian Privacy Commissioner’s office released a set of recommendations for Facebook last month, specifically highlighting concerns that third-party applications could access a significant amount of users’ personal data. “It’s clear that privacy issues are top of mind for Facebook, and yet we found serious privacy gaps in the way the site operates,” commissioner Jennifer Stoddart said in a release at the time. (continue reading…)

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Twitter pro accounts coming by year’s end.

posted by Robert Basil on Aug.21, 2009, under Tech News

Well, it looks like Twitter will actually do it.

twitterIn an interview with VentureBeat on Thursday, Twitter co-founder Biz Stone elaborated on the company’s goal to put out a revenue model before the end of the year. He said that yes, it will involve offering paid accounts to businesses that use the microblogging platform for marketing, customer relations, publicity, and what-have-you. That’s something Twitter has been hinting at for about a year now.

There’s not a whole lot of detail available. But paid accounts will definitely involve statistics and analytics that aren’t available through Twitter’s existing application program interface (API), and possibly a whole separate “commercial API” for business-related applications. This adds to a move earlier this year in which Twitter started rolling out an account verification process for prominent users.

In fact, Stone told Marshall, the first test phase of these accounts is already under way with a few companies. Considering Twitter’s status as marketing heaven, this is probably a product that will sell quite well. And since Twitter, which has raised $55 million in venture funding, has yet to turn a profit, that’s good news.

Marshall points out something important: “It might be hard to tease out who is using the service professionally and who is using it for personal reasons, and then charge them for it. So the idea is to build a set of features that people are willing to pay for.” Stone made it pretty clear in the interview that ordinary Twitter users won’t be forced to pay up.

Another interesting tidbit: Stone said that Twitter had been looking to acquire social-network aggregator FriendFeed, which was picked up by Facebook earlier this month.

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Publishing to Twitter from Facebook Pages

posted by Robert Basil on Aug.21, 2009, under Tech News

Many people have asked us to make Facebook and Twitter work better together for those times when they want to share their content as widely as possible. We agree. Over the next few days, we will be releasing a feature that allows administrators of Facebook Pages to publish their Facebook updates to their Twitter accounts automatically. This will only link Facebook Pages to Twitter, not your individual profile.

Public figures, musicians, businesses and organizations of all types who’ve created Facebook Pages often want to share a status update, a photo or an event with as many of their supporters as possible. Celebrities may want to share personal news or charities may want to put out calls for help to both their Facebook fans and their Twitter followers, all at the same time.

via Publishing to Twitter from Facebook Pages | Facebook.

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Twitter Can Now Know Where You Tweet

posted by Robert Basil on Aug.20, 2009, under Tech News

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Google Maps

Location is one of the features that a lot of the Twitter apps tack on using things like the iPhone’s geolocation services. It’s a cool feature, but not enough people use it. But they are likely to now that Twitter is adding native support for it with a new API.

At first, Twitter is releasing this as a developer preview, co-founder Biz Stone notes on the blog today. This means that third-party apps will be the first to have access to the feature. But Stone also says that support for location on Twitter’s mobile and regular site will come as well. And it’s important to note that the feature will be opt-in, meaning that by default it will be off for users, but if they want to use it, they can turn it on.

And they should, because this is potentially a very powerful new feature. Just imagine if a friend tweets something and you can see exactly where they are when they do it. There are no shortage of location-based services attempting to take off right now, but Twitter already has a huge user base and depending on how developers use this new API, Twitter location could replace or bolster many of them. And that’s good news because the main problem that many of these location-based services have is a lack of users.

Just imagine if a service like Foursquare was able to send your actual location to Twitter alongside the name of the place you are at. That would save the people who follow you on Twitter but don’t use Foursquare the hassle of looking up the location of the place you are at if they want to meet up with you. It’s potentially powerful stuff.

Are there privacy implications? Sure, but that’s why it’s important that this feature is opt-in, at least for now.

via Twitter Can Now Know Where You Tweet .

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45% of Employers Now Screen Social Media Profiles

posted by Robert Basil on Aug.19, 2009, under Tech News

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careerbuilder.com

We all know that employers are getting savvy to social networking sites and the information we share online. But what you may not know is that a recently conducted survey shows that nearly 1 in 2 companies are doing their online due diligence for prospective job candidates.

This according to research firm Harris Interactive, who was commissioned by CareerBuilder.com and surveyed 2,667 HR professionals, finding that 45% of them use social networking sites to research job candidates, with an additional 11% planning to implement social media screening in the very near future.

According to the study, “thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate.” The big lessons you can learn are quite obvious, but bear repeating. Provocative photos and info are a bad idea (53% of employers won’t hire you), shared content with booze and drugs is also highly dangerous (44% dismissed candidates for this reason), and bad-mouthing former employers is very risky behavior (35% reported this a the main reason they didn’t hire a candidate).

We also think it interesting that emoticons, those friendly smiley faces you see everywhere, are actually big no-nos in direct communication. 14% of surveyed employers disregard candidates for that single lapse in judgment alone.

Though this may seem as a big downer for those of us who are oversharers, the reality is that there’s still opportunity to use your social presence to land that job. The survey also found that, “eighteen percent of employers reported they have found content on social networking sites that caused them to hire the candidate.”

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MySpace Confirms iLike Acquisition. Conference Call Livenotes

posted by Robert Basil on Aug.19, 2009, under Tech News

myspaceilike

MySpace iLike

As expected, MySpace has confirmed that it bought iLike. It is not disclosing financial terms, but our information is that it was around $20 million.

During the conference call, Van Natta stressed the importance of music, open content distribution, and talent as the main drivers behind the deal. He also put to rest misinformed speculation that there was any delay in the deal due to tax issues or a canceled iLike board meeting. “I have been doing deals for 15 years now, and this was one of the smoother sailing deals,” says Van Natta.

Both iLike’s employees and management team will now work for MySpace, but will remain an autonomous unit based in Seattle. Throughout the conference call, Van Natta’s first, he stressed his desire to make MySpace as open as possible and he cast the iLike acquisition as complementary to MySpace in that it is a distributed application across many social networks. “People want to interact in many places. We will take that strategy and apply it across the Web,” he said. Later he reiterated, “The thrust of this is distributed web, how can we serve users in a more distributed way.”

via MySpace Confirms iLike Acquisition. Conference Call Livenotes .

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